Curb Appeal: Maintaining an Image During Winter

Curb Appeal: Maintaining an Image During Winter

 

When we think about curb appeal and managing brand image, our initial focus is almost always directed on the obvious things like landscaping and the exterior appearance of our structures. One of the lesser considerations (but no less important) is how you handle snow & ice remediation.

The fact is, Old Man Winter can wreak havoc on the retail world. Whether you manage a bank, restaurant, store, distribution center, or hospitality location, chances are you can’t just shut down operations every time it snows. This means even in the worst of conditions you still have customers to service and an image to uphold.

When thinking about winter weather and how it impacts your brand image, keep the following in mind:

Focus on the path most traveled. During a snow storm it can be hard to keep an entire site clear. Have a plan that places an emphasis on keeping the heaviest traveled areas clean. Entries, exits, sidewalks and the parking spaces closest to your entry should be your priority areas.

Don’t block sightlines. Be sure to avoid piling snow at critical intersections that could impair the view of vehicles or pedestrians. Keep snow away from traffic signage and be sure that stacked snow isn’t impacting visibility to your site.

Pay attention to the little things.  Areas like drive thru’s, cart corrals, and handicap spaces can leave a poor impression if not properly serviced.

Collect your carts. Clearing your parking area of shopping carts prior to a snow event will allow your service provider to do a better job and avoid damage to carts. (photo caption: No one wants to find their carts in a melting snow pile in the spring.)

Maintain snow piles. Once the snow is cleared there will no doubt be stacked snow piles left behind. Be sure to monitor the melt and re-freeze of piled snow as it often leads to serious safety issues like “black ice.” It is also common for accumulated trash and debris to become visible as piles melt. Handpicking pile edges will reduce this unsightly exposure to the public.

While our first thoughts around snow removal are mostly focused on safety, creating a positive public opinion and strong brand image should also be at the forefront of these efforts. In reality, they go hand-in-hand. A safe site will most likely leave a positive impression. To learn more about effective snow and ice management programs catered to the retail sector and how to maximize your brand image, call (866) 571-4609 or email our Business Development Team at sales@ferrandinoandson.com.

Curb Appeal: Site Lighting

Curb Appeal: Site Lighting

While the most noticeable aspect of your property during the day may be your landscaping, when the sun goes down it’s all about the lighting. A well-lit property is an important aspect of any location’s overall curb appeal and can have a direct correlation to attracting and retaining customers. While a fully-lit site says “we’re open” and is inviting to customers, it also creates an environment that feels safe and reduces the potential for liability.

Here are a few things to consider when it comes to site lighting:

Reduce trip hazards by providing a well-lit parking lot. Consider guiding customers straight to your door by lighting paths with accent lights above sidewalks. You can also incorporate lighting into your brick or pavement work for an added touch.

Improve safety for guests by keeping your parking lot bright. Take a walk around your building after dark and note any poorly lit sections of your parking lot. Address these areas immediately by adding additional lights to ensure safety and security for everyone.

Deter crime and vandalism with spotlights. Whether you’ve got a large distribution warehouse or a small retail store on your property, ensuring that your property is adequately lit will make your location less attractive to criminals and reduce the risk of vandalism.

Improve your brand image by implementing a preventative maintenance program to eliminate outages in lights and signage.

Lighted signs can do wonders for your business when they function properly. Unfortunately, if you have burnt out bulbs or flickering lights inside your exterior signage, passersby may view that as negligent and be less likely to patronize your business as a result.

Like any youngster who just received their very first participation trophy, display your business with pride! You’ve got a great property and you’re proud of the products & services your business has to offer, so shine some light on them.

When it comes to cub appeal, it’s all about seeing your property through the customer’s eyes. A well-maintained exterior is the first step towards a well-maintained business. If you’d like help getting started with any exterior lighting projects and maintenance, reach out to the Subject Matter Experts at Ferrandino & Son.

For more information about Ferrandino & Son lighting projects, email Sales@ferrandinoandson.com or call (866) 571-4609.